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Download e-book for iPad: Au Contraire: Figuring out the French by Gilles Asselin, Ruth Mastron

By Gilles Asselin, Ruth Mastron

While Coca-Cola entered the French marketplace with a hard-core bottom-line administration type, they have been met with boycotts in cafes and supermarkets. on the release of Euro Disney in Paris, Mickey Mouse was once greeted by means of indignant protestors hurling tomatoes and eggs. As a tradition, the French are fiercely self reliant but romantic, conservative but avant-garde, rational but emotional.Written for a person attracted to or interacting with the French, Au Contraire!: understanding the French finds the often-invisible cultural forces that govern habit. Gilles Asselin and Ruth Mastron draw upon their very own reports as experts and running shoes, in addition to that of expatriate scholars and pros, to supply the simplest and Most worthy research and recommendation on French-American intercultural kin. Going past the most obvious, this bilingual and bicultural writer group explores what lies in the back of what we see: the assumptions, attitudes, styles of notion and ideology that make the French so.French.In a world international full of multinational mergers and foreign partnerships, Au Contraire! presents context and viewpoint on what occurs while american citizens and the French come jointly at paintings, at domestic, and in any social environment, pertaining to concerns like schooling, play, friendship, romance and politics. They spotlight the dynamics of operating and dealing with around the French and American cultural divide with an in-depth case learn of the way pharmaceutical monstrous Rhone-Poulenc Rorer overcame demanding situations through fostering cross-cultural teamwork. With a short and worthwhile advisor to social etiquette guidance for managers operating within the usa and in France, Au Contraire! presents serious instruments to enhance artistic and applicable responses to any state of affairs, according to a deep knowing of the original dynamics of those cultures.

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Extra resources for Au Contraire: Figuring out the French

Sample text

To masses of women of African and Arab origin and other women of color. What brilliant marketing! Eventually, the French cos- Welcome to France 7 metics companies will catch on and expand their lines—but Fashion Fair already had the colors, the skin- and hair-care formulas and everything. So by the time the Europeans get on board, hundreds of thousands of women will already be loyal Fashion Fair customers. And they’ll remember which company was the first to recognize and acknowledge them. By reading between the lines of these examples, you may already have a good idea of what hidden differences between the two cultures might account for the problems or successes.

Not consciously, but at some level, I believe French people have the impression that it is good to have this geometric shape. As a matter of fact, it is rather difficult to persuade a French person that Americans may doubt that France actually does have this shape, since it requires so much filling in and cutting off. I think France is the only country in the world that thinks of itself as a geometric figure. And it is important to be a geometric figure. (1981, 31) The French think of themselves as supremely rational beings—logical and intellectual.

Robert Moran observes, “…the French seem to abound in contradictions and are not overly disturbed by it” (Harris and Moran 1987, 450). What Makes the French So French? 13 This being said, there are some elements that set France and the French apart from other nations. We can think of these elements as threads that, woven together, form the backdrop of French culture and society. The Hexagon and French Rationality. If you look at a map of France, you will see that the country has a vaguely hexagonal shape.

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Au Contraire: Figuring out the French by Gilles Asselin, Ruth Mastron


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