By Bill Ivey
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Extra info for Arts, Inc.: How Greed and Neglect Have Destroyed Our Cultural Rights
It shouldn’t be all that surprising that public policy in the United States has never caught up with the reality of our arts scene. · · · · · Cultural rights are the key to bringing the public interest back into America’s creative life. In the United States today the idea that a blogger, soccer mom, and weekend guitar player need to ﬁght for “cultural rights” may seem novel, even counterintuitive. After all, culture is all around us—music on the radio, movies on cable television, ringtones on phones, TV clips on iPods, the design of a favorite sports car—easy to ﬁnd when we want it; just as easy to ignore.
The notion of participation was reshaped—its sense of doing replaced by passive activities like purchasing a recording or attending a concert or exhibition. If we think of expressive life as split between the culture we take in and the culture we create, the commoditization of emerging art forms pumped up the taking in (consumption) at the expense of making art. ” Music education responded: If participation now means consumption, well, we’ll nurture well-schooled discerning consumers. School music shifted from teaching young people to make music (mostly through ensemble singing) to something more like the intelligent enjoyment of music—what came to be known as music appreciation.
Corbis is aware of the unique value of the photograph; it was among the ﬁrst Bettmann images digitized. Preset rates have been established by Corbis for a number of easily anticipated uses of the shot, and standard licenses can be secured with online efficiency. However, when a project is outside the scope of prepriced uses, the licensing fee becomes a matter of what the traffic will bear. For a company like Corbis, the going price for a particular use is determined by the character of the image itself in relation to the perceived commercial potential of a speciﬁc use: People magazine pays more than the Journal of American History, and the JFK Jr.
Arts, Inc.: How Greed and Neglect Have Destroyed Our Cultural Rights by Bill Ivey